How we work

Good courses come from a clear method

The same rules, the same stages and the same checks on every project, whatever the subject. You see all of them.

Our design rules

Five rules we follow on every course

01

Start with what people do

We design around the decisions and tasks people face at work, not around the information we could tell them. Every screen traces back to something a learner must be able to do.

02

Let people try first

Learners make a choice, see what happens, then get the explanation. Finding out what they already know, and building on it, sticks far better than reading, then testing.

03

Show the moment that matters

Scenarios and video put learners in a situation they recognise: the front desk, the site, the difficult conversation. The course feels like their job, not a lecture.

04

Test what people do, not what they remember

Assessment asks learners to decide and act in realistic situations. A certificate should mean someone can do the job, not that they can recall a definition.

05

Keep it plain

Short sentences, clear screens and no jargon without a glossary, for busy people and for people reading in their second language.

The process

Eight stages and three sign-offs

Nothing moves to the next stage without your approval at the three sign-off points. You see the plan and every sign-off from day one.

1

Discover

Who the learners are, what must change, your platform, your constraints and how we will measure success.

2

  Your sign-off  

Design

Outcomes, structure, activities, assessment and a media plan, in one course design document.

3

  Your sign-off  

Storyboard and script

Every screen, word, image and scene written down before anything is built.

4

Media

Filming or AI video, voiceover, animation, images and captions.

5

Build

Modules, scenarios, assessments and certificates, in our tools or yours.

6

  Your sign-off  

Test

Content, function, tracking and accessibility checks, on your platform.

7

Pilot

A small group of real learners. We fix what they find.

8

Launch and handover

The final course, all source files and a short guide for your team.

Standards

What every course meets

  • Every screen supports a stated learning outcome, and every outcome is assessed.
  • Tested in SCORM Cloud and on your own platform before release.
  • Version control, so you always know which version learners are using.
  • Accessibility to WCAG 2.2 AA: captions, transcripts, keyboard use and colour contrast.
  • Plain English, with a glossary where technical terms are needed.
  • You own the finished course and all the source files.

Working with your experts

Your subject experts review what we write in fixed review windows, with comments collected in one place. Two review rounds per item, then it is locked. Any change after that is agreed in writing, with its cost, before we make it.

How we use AI

We use AI to draft scripts, questions, voiceover, images and AI presenter video, which makes projects faster. A learning designer checks everything it produces, and your experts approve the content.